About B2L Consulting
B2L maintains a client portfolio solely with non-profit organizations focused on health and health care. With over 15 years of experience in advocacy for non-profits, B2L excels at offering services that assist clients in the following:
Refining legislative and policy priorities and agenda-setting.
Empowering non-profit association members in advocacy strategies.
Understanding legislative, regulatory, and political processes that have an impact on their work.
Developing and articulating print and electronic talking points.
Becoming expert advocates for their associations in the legislative and regulatory arenas.
- B2L provides ongoing and continual surveillance of executive and legislative branch activities and communicates regularly with clients on issues that may affect their goals and purposes. The B2L team maintains positive relationships with legislators and other policymakers in the executive branch.
Rebecca Bowers-Lanier, Principal
Becky’s career includes positions in nursing, administration, consulting, public policy, and lobbying. A native of Pennsylvania, Becky graduated cum laude with an undergraduate degree in nursing from the University of Pennsylvania. She began her professional career as a staff nurse in critical care at what is now Sentara Norfolk General Hospital, where she also taught critical care nursing in the diploma program.
After earning her master’s degree in nursing at the University of Pennsylvania, Becky began an 11-year journey from Instructor through Associate Professor at Norfolk State University. During that time, she also earned a doctorate in higher education administration at the College of William and Mary. Becky’s educational expertise lay in teaching adult nursing, research, and trends and policy.
From 1985-87, Becky was an Associate Professor of Nursing and graduate program director in nursing administration at Hampton University. During that time, she sharpened her skills as a grant writer and program evaluator.
Returning to Norfolk State as nursing program head in 1987, Becky guided the Department through the addition of two accelerated nursing tracks—LPN to Associate Degree and an accelerated baccalaureate degree for students holding an undergraduate or graduate degree in other disciplines. Under her leadership, the nursing program maintained full accreditation by the National League for Nursing.
In 1995, Becky assumed the Deputy Director position of a national program funded by the Robert Wood Johnson Foundation. This highly acclaimed program, Colleagues in Caring: Regional Collaboratives for Nursing Workforce Development, led to the formation of centers for nursing workforce development across the United States. These centers continue to focus on informing policymakers about trends in nursing supply and demand and the development of evidence-based programs that enhance the nursing workforce.
In 2003, Becky moved to Richmond and began a 7-year relationship with Macaulay & Burtch, PC, where she honed her public advocacy skills and developed an impressive client portfolio that includes both education and health-care related clients.
B2L Consulting is Becky’s brainchild, and she continues her work in advocacy as well as consulting on program planning and evaluation.
Aside from her career obligations, Becky has been involved in her professional association, the Virginia Nurses Association, where she served as President from 1996-2000. She has served as Vice President of the Board of Directors of The Daily Planet, a homeless services provider in Richmond, Virginia, and a Board member of the Center for American Nurses. She maintains membership in the American Organization of Nurse Executives, the Virginia and National Rehabilitation Associations, and the Virginia and American Nurses Associations.
Becky is the recipient of the Nancy Vance Award for exceptional contributions to the profession. And in 2013, Becky was awarded membership in the Muhlenberg Hall of Fame in her home town of Reading, PA.
A mother of two adult children and four grandchildren, Becky is married to Jack Lanier, DrPH, FACHE, executive director of Quin Rivers, Inc. She enjoys walking, listening to political podcasts, and reading mysteries and spy thrillers in her spare time.